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Discover the timeless elegance of De Beers diamonds, from the iconic "A Diamond Is Forever" commercial to the latest Forevermark Diamonds showcased at IIJS 2017. Explore the auction history of De Beers' exquisite jewels and uncover the roots of the world's most renowned diamond brand with "Where It Begins." Experience the luxury and craftsmanship that have made De Beers a symbol of enduring love and elegance for generations.

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